Sometimes, though, advertisers do get it spectacularly right. I'm thinking of ones like this First Moon Party one and these. Just make sure Tony Abbott, our Australian Prime Minister and self appointed Minister for Women, isn't watching any of those. They do mention "lady stuff" and he chokes on words like tampon as you can see here. Then there are the ads that aim to entertain as well as sell like these and this one from Pepsi. They won't necessarily make me buy their products - in fact, apart from the Pepsi one, I have already forgotten what the products are - but they are fun to watch.